For me, this basically canceled out the promised convenience of pre-portioned ingredients. – Since some of my recipes required the same ingredients in different amounts (mainly spices), I had to be extra careful to make sure I used the correct portion with the correct meal. – All of the ingredients were thrown in the box together, not separated by meal like they were with every other service.
+ Recipes were detailed and easy to follow. You never have to figure out how to use the rest of the mushrooms you bought for that one recipe because they only send what you need, and there’s no food waste. Their membership plans vary, but essentially they ship recipe cards and the necessary pre-portioned ingredients to your house in insulated packaging. The idea is that it’s all right there for you and all you have to do is cook. These companies all promise a few things, mainly delicious food and convenience. The clear demand for a home-cooked meal without the hassle has led to the launch of more competitors such as Home Chef, Purple Carrot (which specializes in vegan food) and Peach Dish (which serves healthy, Southern-inspired meals).
You’ve probably heard of some of the biggest names in the business like Plated, Hello Fresh and Blue Apron, which have collectively raised more than 527.9 million in investments over the past three years.
Typical restaurant food delivery will always be in style, but services that deliver the ingredients to create your own meal at home are surging in popularity.
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